Wednesday, June 3, 2009

Cupcakes on the Go

We’re all familiar with the ice cream trucks that jingle around the neighborhood selling cool refreshments on warm summer days but did you ever expect to see a cupcake truck putting along dishing out mini delights? On the go New Yorkers jonesing for a sweet treat can have their cake and eat it too thanks to the CupcakeStop truck, a traveling cupcake-mobile. Former New York Law student, Lev Ekster, credited cupcakes for helping him survive through his grueling studies and now runs CupcakeStop. During his trial run of his new venture, Ekster ran out of cupcakes sooner than expected. Now, he estimates he will sell 1,200 to 1,500 gourmet cupcakes a day traveling between Union Square and Chelsea all ranging in price from $1 for minis and $2.50 for regular sized cupcakes.

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